Eso Won Books was tapped as the exclusive bookseller for former First Lady Michelle Obama’s “BECOMING: An Intimate Conversation with Michelle Obama” book tour in Los Angeles. The second stop on a 10-city tour, the Forum in Inglewood, sold 15,000 tickets to the event.
Publisher Crown Books describes the 400-page memoir as a “deeply personal reckoning of a woman of soul and substance who has steadily defied expectations—and whose story inspires others to do the same.”
Released on November 13, “Becoming,” sold 750,000 copies on its first day and according to Associated Press, has gone on to sell more than 1.4 million copies in its first week. The memoir is on track to be one of the fastest selling books of 2018.
Eso Won’s “Becoming” bonanza began with special event that started at 7:00 A.M. the day the book arrived in the store and lasted until 7:00 P.M. Almost 500 copies were sold that day, including pre-orders.
“It’s probably our biggest book ever,” said Eso Won co-owner James Fugate. “We’ve never sold 2,000 copies of any book in one week.”
Eso Won’s second best-selling book was also courtesy of the Obamas. Former White House photographer Pete Sousa’s “Obama: An Intimate Portrait,” sold 2,500 books. Souza made two personal appearances for book signings.
“That was huge,” said Fugate. “It was bigger than I thought it would be.”
The popularity of the Obamas has come a long way since 1995, when Eso Won hosted a young writer with a new memoir, and only about eight people showed, and they ended up moving the chairs into a circle and had a nice intimate chat with the author … Barack Obama reading from his book “Dreams for my Father.”